We are increasingly shifting from projects centered on the demands of customers or users to projects focused on product hypotheses. There are several reasons for this.
On the one hand, we are expected to implement new functions within increasingly shorter deadlines. That’s because the competition is getting fiercer, and the world, thanks to modern technology, keeps speeding up and getting more complex.
On the other hand, having more diverse groups of users means facing more diverse needs. We are moving at full speed towards…
